How Push Notification Works: A Guide For Marketers And Digital Marketing Companies

It is a well-known fact that user retention is one of the hardest things to master as an app developer. Thankfully, push notifications are here to help! These alerts are one of the most effective ways to re-engage users who have uninstalled your app, or those who only open it once and forget about it soon after.

If you’ve been struggling to think of ways in which you can leverage push notifications for your marketing strategy, this blog post has you covered! Read on to learn more about how push notifications work and why they are so beneficial for marketers.

What Are Push Notifications?

Push notifications are a type of notification that requires users to consent before they can receive them. These types of notifications are more common on mobile devices, and they can be used to keep users engaged with an app that they’ve downloaded.

Push notifications are messages sent by the app developer to the user’s mobile device. This message typically includes promotional offers, reminders, or other content related to the app itself. The message will appear on the user’s phone as soon as it is delivered – whether or not he/she is currently using their phone at the time.

How Do Push Notifications Work?


Push notifications are messages that pop up on your phone, regardless of the app you’re using. They’re a great way to trigger users when they may not be actively using your app. Push notifications can be sent to users who have uninstalled your app, which is a great way to keep in contact with past customers. For example, let’s say you own an e-commerce store that sells clothes.

When a customer receives their item and opens the app, they will receive a push notification asking them if they want to share their purchase with their followers on social media. This kind of interaction will generate word-of-mouth publicity and encourage the customer to stay engaged with your company.

Additionally, push notifications are great for reminding people about special offers or deals going on in your store or app. Let’s say you have a clothing store where all items are 50% off this week only. You can set up push notifications with specific time frames so customers know when they can take advantage of these offers – meaning they won’t miss out!

Lastly, one of the most important reasons why marketers should use push notifications is because it is used as a way to measure success for mobile apps and websites. Push notification engagement rates are tracked by most major analytics platforms such as Google Analytics and Adobe Analytics.

These rates will show how many people opened your push notification and clicked through to your website or read its content for at least five seconds–meaning that


Push notifications are a powerful and effective tool for marketers. But to use them, marketers need to understand how they work and how to use them effectively. This guide covers the basics behind push notifications including what they are, how they work, and why they’re important.

It also provides tips on selecting the right channels to send push notifications, as well as best practices to follow when sending them. The result is a valuable resource for marketers who want to turn push notifications into an effective digital marketing tactic.